This is the second in a series of articles that take the place of publication of thoughts and ideas from the Internet Retailer conference in Chicago, June 5 characterized by the June 7 Kosciewicz Peter, director of e-commerce for businesses and Eastwood Chris Saito, senior director, acquiring Yahoo! Shopping, a presentation entitled "Social Networking: The Peer Pursuasion marketing tool."
After Kosciewicz that todaund Web-un "architectuur participation, social integration through networking tools like blogs, wikis, RSS, podcasts and more. Forrester Research has published research showing that traditional marketing is losing credibility. For example, in 2002, 78% of respondents in a poll said that the ads are a good way to learn a new product. In 2004 that figure to 46%. In 2002, 14% of respondents declareQue firms in the generalee fitrust. How WegETIC is 14% in 2004, went even further - up to 7%. Social networks as a marketing tool for this lack of consumer confidence because it comes to consumption, instead of defining the manufacturer. Datamonitor research shows that 85% of responding to a survey indicated that word-of-mouth from friends, colleagues and Familiei is more reliable as Company-Generated Content.
How do you see the social benefits nontwerken more products to sell? Simple - you. Splants and seeds to grow a community around your site using tools such as blogs, forums and feedback from customers, a voice of your customers or potential customers. The limitation is that you are of high quality. You need a high quality service and a quality product. Otherwise, cec'est the method of sale.
Kosciewicz four main rules for the use of social networks on your site:
1. Help, can not control Maar.
2nd Not censorship.
3rd Fear not negative.
4th Do not be paranoid.
If you have a forum on your site, but that can be said, as the abolition of the contributions, the negative impact on your company or the dance competition, then it is more harm than good to your reputation. You VTILISATION negativity as a way for your business. If people are negative, even in this opinion and action. Changes, then make it known to the community. Mammaakt worry not to talk to the vostra competition. Their attitude is that the best, why worry?
If a community for your website, a number of members Meers and more influence than others. They are more open, and those who are often in others. The care of those Member States if they are powerful allies. Once the most influential members of the Commonwealth, with them regularly to his product, his boyfriend. Feed your influential information, and are distributed. But it is the impression nite che was concerned, because it can help you, something to sell. They must be corrected.
Measure the impNetzwerken social action is difficult. Unlike other forms of marketing, there is no direct link between social networks and sales activities. What we want is the way in which the movement of client sites, reference, links, etc.
Social networking is a powerful marketing tool if you have a product of high qualityà and not afraid of a dialogue apertocon your customers.
If you want to contribute to the achievement of a social network strategy for uwwebsite, call 1-888-299-4837 for the job of the media or via e-mail info@workmedia.net.
After Kosciewicz that todaund Web-un "architectuur participation, social integration through networking tools like blogs, wikis, RSS, podcasts and more. Forrester Research has published research showing that traditional marketing is losing credibility. For example, in 2002, 78% of respondents in a poll said that the ads are a good way to learn a new product. In 2004 that figure to 46%. In 2002, 14% of respondents declareQue firms in the generalee fitrust. How WegETIC is 14% in 2004, went even further - up to 7%. Social networks as a marketing tool for this lack of consumer confidence because it comes to consumption, instead of defining the manufacturer. Datamonitor research shows that 85% of responding to a survey indicated that word-of-mouth from friends, colleagues and Familiei is more reliable as Company-Generated Content.
How do you see the social benefits nontwerken more products to sell? Simple - you. Splants and seeds to grow a community around your site using tools such as blogs, forums and feedback from customers, a voice of your customers or potential customers. The limitation is that you are of high quality. You need a high quality service and a quality product. Otherwise, cec'est the method of sale.
Kosciewicz four main rules for the use of social networks on your site:
1. Help, can not control Maar.
2nd Not censorship.
3rd Fear not negative.
4th Do not be paranoid.
If you have a forum on your site, but that can be said, as the abolition of the contributions, the negative impact on your company or the dance competition, then it is more harm than good to your reputation. You VTILISATION negativity as a way for your business. If people are negative, even in this opinion and action. Changes, then make it known to the community. Mammaakt worry not to talk to the vostra competition. Their attitude is that the best, why worry?
If a community for your website, a number of members Meers and more influence than others. They are more open, and those who are often in others. The care of those Member States if they are powerful allies. Once the most influential members of the Commonwealth, with them regularly to his product, his boyfriend. Feed your influential information, and are distributed. But it is the impression nite che was concerned, because it can help you, something to sell. They must be corrected.
Measure the impNetzwerken social action is difficult. Unlike other forms of marketing, there is no direct link between social networks and sales activities. What we want is the way in which the movement of client sites, reference, links, etc.
Social networking is a powerful marketing tool if you have a product of high qualityà and not afraid of a dialogue apertocon your customers.
If you want to contribute to the achievement of a social network strategy for uwwebsite, call 1-888-299-4837 for the job of the media or via e-mail info@workmedia.net.
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