Change your tone

The world of PR is responsible for the dramatic changes in media coverage in an electronic form on the desktop computer or PDA of the elections. Perhaps harassment of ink on the fingers, is replaced by a serious case of "BlackBerry thumb" - but more and more its presence in the media or by electronic means or a mobile phone has never been so easy. These changes now in developing new tools for content providers of software and new programs to help better manage and analyze the relationship of the media. Automation in the database and through real-time delivery of messages, stakeholders internal and external, it is almost natural. And the Holy Grail of PR - Media to automate the analysis and measurement - is already under way, but must stop analysis software for fashion?. Media-analysis programs can be countless hours of quantification and ranking in the communications media an unlimited number of possibilities, including public transport, the region, for equivalence, programs and services, and competitive brands. But you really want to have a computer program qualified as any history impact your organization? It'sa Gamble with little on the head. Just Say No Automation of the sound and the mood was already the case with some software, but the accuracy can be? Every story, on any media, is radically different, or the effect of various organizations and their partners. Behind the two messages emerge winners and losers. Too subjective? The argument against the media coverage has often been dyed, it is too subjective - if the messages can be read by all, he won't Shear presents the results at the end? True - but it can be resolved quickly, with the introduction of a provision of its'scorecards', the consistency of the whole story. These dashboards can vary greatly depending on the type of analysis you want to end. Many organizations have their own stories classified as positive, neutral or negative. The use of these only 3 words in which subjectivity can Kriechfestigkeit in collaboration with the group for reflection and training, as the sound can be applied, a quick solution is to use the dashboard instead of CBS: Use critical (negative). Use balanced (in neutral) The use of support (positive) After reading an article, it is much easier, a response to the question "What is the story critical, balanced, or support for our organization?" Instead of "What the story is negative, neutral or positive?" When it comes to sound, he't always black or white, but I ' d on gray areas in a communication training course and not the speculation of a software application. When it comes to sound, he't always black or white, but I ' d on gray areas in a communication training course and not the speculation of a software application. In addition to the placement of articles in the CBS with its dashboard, indicators and other meanings may be used in combination to create and further analysis. Scorecard The Scorecard uses a range of - 5 to + 5, for further analysis. Evaluation criteria 5 hours of support reference + four of the following: Message, interview, photos, call to action 4 hours of support for the reference to + the following three: the message, interviews, photos, calls to action 3 hours of support and reference to two of the following: Message, interview, photos, call to action 2 hours of support for the words + one of the following: Message key interviews, photos, call to action Support 1 Balanced 0 -1 Critics -2 + Critics cite the following: Negative Executive cite direct competitor mention positive consumer complaint, current output -3 + Critics cite two of the following elements: Negative Executive cite direct competitor mention positive consumer complaint, current output -4 + Three Critics of the following: Negative Executive cite direct competitor mention positive consumer complaint, current output -5 + Four Criticisms of the following: Negative Executive cite direct competitor mention positive consumer complaint, current output After each story is in color, the rest of the analysis can be automated using the software solution. Sound can be used independently to determine the success of the campaign for a percentage of the CBS stories, but the noise can also be used, with the rest of the analysis to identify the media bias or problems in the region or the publication. The media are always more analysis of your company ... why not respond? New means of communication, monitoring and analysis techniques are likely to change the face of media relations and activities of enormous return on investment, but determining the impact of the message about your organization must be the work of men at the time .

Writing Killer Press Release for Massive advertising

Online marketing is always looking for channels to the advertising, and the new is not yet saturated stigmatizing Abuse sale unhappy. Many people are always looking for new opportunities, their activities online. Immediately, the very spirit of the marketing of the situation would be to see the great potential of press releases surprising that the tools that help, the word on their business. Make sure that things are the most promising, if a press release or print or online publication. This would be equivalent to the current load of new business while your audience! You can not just a press release, like an article or a piece of content to sell or a letter. For the same kind of press is before the courts disaster. Your press release will not be Newswires, not for the possibility of seizure. What level of accuracy that must be to write a press release? Let's take a look at the guidelines below. * Your goal. Remember, a press release should be a position. News is not subjective. Stay away from flowers that are prone to Hype just what you want. Stick with the facts, just facts. You write the messages, not to promote the game. * The ultimate goal is for your product, but also more subtle. To this end, the new priorities. Try to inform rather than get your press release. Remember that you do not have a copy of the turnover. I am writing means something, that your company or your product. * There are three parts in a press release, the title, abstract and body. The title is the title of the piece. The summary is a point as an introduction to its press release, or a summary of the main content. The body is, objectively, if it was the 5th * The length is not a factor. Not always of the opinion that if you have a print, it would be a better option to cancel. Often, the rule is the most rare, its press release, the better their chances of success. A word of 1000 is somewhat 'too long for a press release. From 300 to 700 words are not sufficient to do so. Press releases to win for your company needs exposure. E 'capable of immediate results, as long as your press release is collected and published. Many Internet service providers have demonstrated the power of print as marketing tools. So, in your thinking and writing of their hats, objective information and the parts of your company or product, please observe the guidelines we have described above, and the new goal for you, most Garner. http://www.privatelabelpublishing.com/press-release-magic.pdf

Media Protocol for business and life

If I were a manager of the media with the Commonwealth Games, I had some of the best on the scene, I was looking for. I had many people ask me what was my secret. I asked him what they did, and discovered that some of them were recruited by the media to see how some 'of distrust, failures, and as low as possible. In return, the media, little attention to it too. There are many people with the media and even when it comes to their business, and we hope that the great media coverage and a good story too. This is a receipt for disaster. First, the real media has no time or energy "GET" the whole world. Often, people at the end of himself in his fear or nervousness. You can say something stupid, negative or damage to the journalist who comes to his work. In most cases, the media, no other reason, the collection of information. If you have something stupid, but remember that this is not the task of the media to overcome the crisis. They were the personal issues and / or have had a bad day. Through forgiveness, you could call a friend, someone who is more ready than you have in the future. Remember that we have a symbiotic relationship with the media. And 'now, if you want to report an upcoming event, a step or your organization, etc. As you have faced in the past, the nature of the reports you receive, and whether it is good or not. The media, with some very valuable collection and communications, 3rd main. This gives credibility to what one does or says. And if something can happen that the negative effects of the media write the story, if it works or not. In most cases it is better for your comments, not just half of speculation or facts. If a particular event, the last for a while ', Cafe', deals and smiles go a long way, that the residence and a good coverage. The cost of a coffee and a treatment is small potatoes compared to the coverage, you can receive. Oh, and my secret, but just know that I treated as human beings. I offered them coffee, etc.. And if the game was delayed on the break until I have the athlete and the coach gave them dinner and drinks and sandwiches. They could talk and have a great scope. This can be a metaphor for many areas of our lives. Ask yourself, "What do I treat people in my life that can help more?"

Best Online press kit

Some recent studies of journalists and journalists, rather than with most online media room / press kit, unlike the old hard drive kit. Why? Internet is 24 hours a day, seven days a week. A journalist from the cruise and the Registry from a press kit online to the next without waiting for a package of night or by fax. Many companies and publishers of this new technology in media relations and the Mad Dash to develop press kit on line or for their clients. Like a website, a press kit online, certain elements, certain functions must be more than others, and easy to navigate. Here are some "Do's and Dont's" to consider before you dive in and create an online press kit. Hot online news Materials often by the media. A general press kit contains plans, FAQ, and profiles of key personalities / spokesperson. This is what a journalist, to see if he or she has access to means of communication on-line your room. The objective of the common availability of these documents in order to minimize, a journalist is additional work to do, to get what he needs. Other important elements for high resolution digital images to digital high-definition graphics of the logo, and, of course, the press releases. A good online media rooms are equipped with a library of media, in which all types of files can be downloaded, stored and distributed, including print materials. Add this to the media coverage has already received. If a company, organization or person, was amended by the media (cheaper), it is useful to "legitimize" as possible. Pay attention to the issues of copyright, if reposting article, though. If you or your organization in the media, you can use some audio clips, video clips and links with the media, web pages on-line in your area of Media "on a page. Ask for the Media City reprint permission. Media contact prominent. If the person who has relationship with the media is not an employee of the company / organization, make sure that the contact line in the multimedia room of journalists to transmit data. When a journalist and his request for lost in cyberspace, probably not return. By combining the information from the public and the media. At best, information for media, must be content or to the general public of consumers. One reason is that it makes it difficult for the media to find what he wants, and another, because it reduces the control of information to the media. Messages is very important, and sometimes, while the public is always for the media - after all, your messages, with the solution for you. It is obsolete. Press upgrade kit of materials and groped for a way to print - even if it is not distributed by wire, or directly by journalists. With a supply of "news" in your press, it becomes evident with the media, your attention. Other helpful tips: Use the links - no e-mail! Media Library House with the media, you must send your documents, and create a URL for your site on-line allowing means of communication instead of a fence. When was the last time you opened an e-mail to a stranger, a plant? Have a blog? A link to your own online media. Blogs are a great way for your company, cause, or in industry, and are often members of the media to find someone / something of a story. If you have, you add the link to your media room. If you do not have an account, take into account a growing. , Follow the advice and himself in the shoes of a journalist, you can create an online presence, both informative and practical. Do this and you meet the requirements of the media and increase the chances of winning editorial exposure.

Technical assistance in real time lines for floor coating projects

Suppliers of floor coverings for businesses and do-it-yourself-owners shall be made available in real-time telephone support to solve the problem of incorrect installation. About the creation of a Bank of the quality of the coating is the coating on the substrate to the surface of chipping, peeling, or repeal. The key is the preparation of the surface. But the good preparation of the surface is directly dependent on experience and training of the applicator. The technical support line hours the flight crew and maintenance for owners on the job training and direct experience of work by phone. This type of personnel from the kit to enhance constructed that suppliers are at home and housing. Most of the chemicals and abrasion, epoxy coatings have been used, and on the ground for decades in the field-Arena. The floors are covered with easy maintenance, with an improvement of beauty and low wear. Unfortunately, these coatings industry are generally not on the shelves of retail stores and hardware BIG BOX on the responsibility. Moreover, registration of employees are generally not capable of the necessary guidelines for correct application of industrial products. Epoxy-coating production, the fashion on this type of support is Durall Industrial Flooring of Minneapolis, MN. Durall allows individuals and leaders of the project, working freely in some materials, as well as Germany turnkey installations, using a simple questionnaire www.concrete-Bank-coatings.com. For photos of examples and more details, see-www.concrete Bank coatings.com For more information, contact Harvey Chichester harvey@concrete-floor-coatings.com Phone: 1-800-466-8910 or 952-888-1488 (24 / 7)