Some recent studies of journalists and journalists, rather than with most online media room / press kit, unlike the old hard drive kit. Why? Internet is 24 hours a day, seven days a week. A journalist from the cruise and the Registry from a press kit online to the next without waiting for a package of night or by fax. Many companies and publishers of this new technology in media relations and the Mad Dash to develop press kit on line or for their clients. Like a website, a press kit online, certain elements, certain functions must be more than others, and easy to navigate. Here are some "Do's and Dont's" to consider before you dive in and create an online press kit. Hot online news Materials often by the media. A general press kit contains plans, FAQ, and profiles of key personalities / spokesperson. This is what a journalist, to see if he or she has access to means of communication on-line your room. The objective of the common availability of these documents in order to minimize, a journalist is additional work to do, to get what he needs. Other important elements for high resolution digital images to digital high-definition graphics of the logo, and, of course, the press releases. A good online media rooms are equipped with a library of media, in which all types of files can be downloaded, stored and distributed, including print materials. Add this to the media coverage has already received. If a company, organization or person, was amended by the media (cheaper), it is useful to "legitimize" as possible. Pay attention to the issues of copyright, if reposting article, though. If you or your organization in the media, you can use some audio clips, video clips and links with the media, web pages on-line in your area of Media "on a page. Ask for the Media City reprint permission. Media contact prominent. If the person who has relationship with the media is not an employee of the company / organization, make sure that the contact line in the multimedia room of journalists to transmit data. When a journalist and his request for lost in cyberspace, probably not return. By combining the information from the public and the media. At best, information for media, must be content or to the general public of consumers. One reason is that it makes it difficult for the media to find what he wants, and another, because it reduces the control of information to the media. Messages is very important, and sometimes, while the public is always for the media - after all, your messages, with the solution for you. It is obsolete. Press upgrade kit of materials and groped for a way to print - even if it is not distributed by wire, or directly by journalists. With a supply of "news" in your press, it becomes evident with the media, your attention. Other helpful tips: Use the links - no e-mail! Media Library House with the media, you must send your documents, and create a URL for your site on-line allowing means of communication instead of a fence. When was the last time you opened an e-mail to a stranger, a plant? Have a blog? A link to your own online media. Blogs are a great way for your company, cause, or in industry, and are often members of the media to find someone / something of a story. If you have, you add the link to your media room. If you do not have an account, take into account a growing. , Follow the advice and himself in the shoes of a journalist, you can create an online presence, both informative and practical. Do this and you meet the requirements of the media and increase the chances of winning editorial exposure.
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