We all use the traditional means of acquiring new business in - advertising, direct mail, brochures, etc., but networking is a form of marketing, which has been used. Until now. Small business owners are finally at the opening of the power of networking and what you can do for your sales.
But what is networking?
In its simplest form, the word of mouth, but the publication dnéeen the ad is for you, not their customers. Takzione is every opportunity for knowledge of your product or service to the people you meet. In the case of a more complex level, networking can be achieved in the form of networks or groups of events, only with the idea of collecting potential partners.
But how can we as small empresariosempresarios, in an efficient and fully nutztwieder opportunities? We are a few suggestions and ideas, as aa better Networker.
What are the main benefits of the network?
Networking has several advantages over the traditional nature of marketing:
• E 'free! In an interview with someone who does not cost anything, unless your time
• E ", marketing, meaning that it is likely that the person you speak with a direct interest in your product or service. Zeitung Consider advertising, particularly of people read, which is notA in the interest it has to offer
• E "face to face, against the direct mail, telephone calls and advertising. You have the immediate possibility of a relationship and an understanding of the problems of the person
• You can become familiar with employers in other sectors, door to new opportunities, not previously considered
• It is not just a way of SCH, but also a good way to solve problems and asesorament. Why sweat in a solution, probably, if someone has already solved the same problem? Questions, and you discover that you can help
Find a >
Searching for a place to another network, such as attitudes toward the contractor, it is not difficult. While eels tuttoder a network - the opportunity to profit for himself, if anything is possible - is more efficaceAmsterdam, if you can man, what to do the same, you can reach the same length wave, much faster.
Here are some opportunities for networking suggest:
• Section localedi trade, business or group BNI Club - as well as hosting regular meetings (an opportunity for networking) have regular meetings of the network connection, for businesses --
• National Council of avisment - most of the countries, organizations whose mission is, small businesses, some of which are already in network meetings, where we have established a number of "young". Visit the Small Business commercialivice country to see what advertising sites that offer assistance
• partnerships - can be an industry association meeting periódicamenteres. Although the interaction with the companies on the same line that has solutions to problems trouvères and collect new ideas. Who knows, if you have a good relationship with another company, which enjoys the extra work, or play ato specialization, it can be?
• Seminars - seminars for small business owners. In addition to information is a good opportunity for networking, particularly º coffee and lunch, if you have an ongoing conversation on the topic "How applicabilitétion the point that we learned this morning in your business?
In just a question of which companies are one of the problems now. If you're lucky, you may be able, an assistant yunoxtra sale!
• everywhere, and everywhere - Do not forget to network all the time! Do not miss the chance to say quee you. Can only be successful in one of the hundreds of contacts, the sale, but may be sufficient for all that is worthwhile!
Where and when meetings can not be?
I can not formally be made for breakfast, lunch and dinner. Breakfast of people again, as it allows entrepreneurs to start their day with a positive notesitiva, so the rest of the day for the "business as usual." But as many, which is in a good conversation at 7 am? If you do not see your sound or better in the early hours of the morning was to find a better alternative!
Best events where you are free ", the work of the House and not on a table with food served.
What prepararund >
As with every campaign, the network must be carefully prepared. Men are the turnoveremplacements gocios the meaning of that paragraph, the same goes for networking. What do you need before taking part in a reunion on the network?
Step 1: Know your products and services fund. If you're just starting, make sure you are fully informed of the hostel and its product.
Step 2: Create and test the question was "What are you doing?" This may be a simple question, but I think that trying to answer on the ground at the same time, some goods! It is not so simple. Write a clear and precise, which includes all that, with respect to its business. Remember, for your chance to impress! After deciding on the line, try, try, try. Word Perfect is necessary and hope.
Step 3: Make sure the cards abbastanza. If you do not want your number scribbled on the back of a napkin! Not very professional.
Step 4: Check the location and time. If you do not want to end the summer and has not lost orna chance, or do not appear to be matièrestempoement management ability.
Step 5: Dress to impress. Make sure you clean and tidy - all that the success of small businesses should be.
Step 6: Make your home / office on the desk of all time to make sure it is not fully stressed
Them!
Were already in the field, and if it connects for the first time, what we do? To find the next corner, and pray for que someone who is not you! Networking, especially the first time can be painful. It takes a certain difiducia, but over time is better.