Change your tone

The world of PR is responsible for the dramatic changes in media coverage in an electronic form on the desktop computer or PDA of the elections. Perhaps harassment of ink on the fingers, is replaced by a serious case of "BlackBerry thumb" - but more and more its presence in the media or by electronic means or a mobile phone has never been so easy. These changes now in developing new tools for content providers of software and new programs to help better manage and analyze the relationship of the media. Automation in the database and through real-time delivery of messages, stakeholders internal and external, it is almost natural. And the Holy Grail of PR - Media to automate the analysis and measurement - is already under way, but must stop analysis software for fashion?. Media-analysis programs can be countless hours of quantification and ranking in the communications media an unlimited number of possibilities, including public transport, the region, for equivalence, programs and services, and competitive brands. But you really want to have a computer program qualified as any history impact your organization? It'sa Gamble with little on the head. Just Say No Automation of the sound and the mood was already the case with some software, but the accuracy can be? Every story, on any media, is radically different, or the effect of various organizations and their partners. Behind the two messages emerge winners and losers. Too subjective? The argument against the media coverage has often been dyed, it is too subjective - if the messages can be read by all, he won't Shear presents the results at the end? True - but it can be resolved quickly, with the introduction of a provision of its'scorecards', the consistency of the whole story. These dashboards can vary greatly depending on the type of analysis you want to end. Many organizations have their own stories classified as positive, neutral or negative. The use of these only 3 words in which subjectivity can Kriechfestigkeit in collaboration with the group for reflection and training, as the sound can be applied, a quick solution is to use the dashboard instead of CBS: Use critical (negative). Use balanced (in neutral) The use of support (positive) After reading an article, it is much easier, a response to the question "What is the story critical, balanced, or support for our organization?" Instead of "What the story is negative, neutral or positive?" When it comes to sound, he't always black or white, but I ' d on gray areas in a communication training course and not the speculation of a software application. When it comes to sound, he't always black or white, but I ' d on gray areas in a communication training course and not the speculation of a software application. In addition to the placement of articles in the CBS with its dashboard, indicators and other meanings may be used in combination to create and further analysis. Scorecard The Scorecard uses a range of - 5 to + 5, for further analysis. Evaluation criteria 5 hours of support reference + four of the following: Message, interview, photos, call to action 4 hours of support for the reference to + the following three: the message, interviews, photos, calls to action 3 hours of support and reference to two of the following: Message, interview, photos, call to action 2 hours of support for the words + one of the following: Message key interviews, photos, call to action Support 1 Balanced 0 -1 Critics -2 + Critics cite the following: Negative Executive cite direct competitor mention positive consumer complaint, current output -3 + Critics cite two of the following elements: Negative Executive cite direct competitor mention positive consumer complaint, current output -4 + Three Critics of the following: Negative Executive cite direct competitor mention positive consumer complaint, current output -5 + Four Criticisms of the following: Negative Executive cite direct competitor mention positive consumer complaint, current output After each story is in color, the rest of the analysis can be automated using the software solution. Sound can be used independently to determine the success of the campaign for a percentage of the CBS stories, but the noise can also be used, with the rest of the analysis to identify the media bias or problems in the region or the publication. The media are always more analysis of your company ... why not respond? New means of communication, monitoring and analysis techniques are likely to change the face of media relations and activities of enormous return on investment, but determining the impact of the message about your organization must be the work of men at the time .