To create a better press

Many organizations and businesses, the media reports on their activities, while many publishers are looking for local (or national and international) to cover the arguments. If you \ 'belonging to an organization that aims to cover the possibility that it may, for a simple following press release (or release) Convention. You first need something new or different to say. As its name implies, news, information to the media \ 's, or at least for new updates. At the same time, journalists and publishers who want more \ 's for its readers, the media and select individual targets carefully the contents of the publication of his audience). Secondly, the title should be as interesting as a newspaper. You must promise something new, dramatic, or time. Write to the editor or journalist would like to know more. Remember that if the allegation credible and relevant. Third, in the first paragraph of the body, in what journalists call for five years: who, what, where, when and why. In fact, try to put them in the first sentence, and if you \ 't, at least with a clear statement indicating that the rarity of history. Traditionally, journalists have tried every kind of story set in the first paragraph, why didn \ 't know where, or if their stories are truncated. Yes, they begin with the key information and the least important. In this way, regardless of where the story has been reduced, is still the best equipment. Fourth, write and write the press release there are often \ "Share \ is. Use active verbs and transitions (sentence to sentence, paragraph and paragraph). Boil the contents as possible, two pages is acceptable, but is better. Fifth, follow the standard format: The top of the page, in capital letters: FOR IMMEDIATE RELEASE (Normally this is left justified) Or, if you wish, that the issue should take place at the time, write something as follows: Published at 10 August 23 (But don \ 't necessarily expect the embargo on the honor) A direct line and in touch, as in: Contact: Robert Abbott Phone: 403 555-1234 E-mail: robertabbott@anycompany.com Other online and include the title (in the center, and the use of all caps or title case): Top foreign Perpetuum Mobile Now, the body of the press, the length does not exceed two pages. At the end of the body, three Add number of brands with spaces between them, as in: # # # Repeat your data, in the end, as in: Robert Abbott welcomes your questions at 403 555-1234 or via e-mail to: robertabbott@anycompany.com Sixth, are preparing for journalists \ 'Questions It goes without saying, of course, that we can prepare for the questions of journalists, if you have a quota. I recommend that you print a list of questions likely to prepare answers for each item. In this way, you \ 'll be ready for most applications. However, don \ 't Get answers back to journalists, only as a leader. At the same time, you \ 'll questions you \' t predict. Answer as you, and you \ 't answer, it is better to tell the interviewer you \' ll need more, and get back after you do.